Discovery

Month 1

• Audit current capabilities
• Map data sources
• Define success metrics
• Set implementation timeline

Foundation

Month 2

• Connect data sources
• Set up measurement framework
• Establish campaign taxonomy
• Create reporting structure

Activation

Month 3

• Start coaching teams
• Launch DecisionBoards (reporting)
• Begin IdeationRoom (insights generation)
• Start optimisation cycles

Results

Months 4-6

• Track growth metrics
• Measure campaign performance
• Monitor revenue impact
• Report business outcomes